UX Designer & Researcher이신 Amy Rogers 님께서 UX Collective에 기고하신 글
유저 인터뷰 시 피해야 할 4가지 질문을 Why this question sucks와 What to do instead를 함께 제시해 줘서 설득력있다.
P.s. 홀수 개에 익숙해져 있다보니, 4가지 질문만 소개해 주니까 살짝 어색하다 ㅋㅋ
Why this question sucks
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What would you use this app/website/product for?
⇒ People are terrible at predicting their future behaviours.
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Would you find this feature useful?
⇒ There's a difference between useful and necessary.
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Do you like this design?
⇒ The majority of people don't know what makes a design good.
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Would your mum/child/friend use this?
⇒ People suck at judging their own actions, so how do you expect them to know
What to do instead
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Look into what they have done in the past. Ask them to recall how they solved a problem in the past. Or what caused the problem in the first place.
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Create a task-driven usability test to see if they find and use the feature on their own. Even better, use A/B testing to see how users react to your new feature.
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Pick up hints about the effect the brand and visuals are having from how they respond to your other questions. Interpret insights from their comment.
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Be picky about the people you invite to interviews.
